Melbourne website copywriter for creative service providers
Helping you book freaking awesome clients through your website, even when you’re offline.
You’ve nailed your brand and website design, now you need killer copy to match
Let me guess, you get swooned over on social media for posting your stunning portfolio carousels.
It’s where most of your enquiries pop off, and referrals are solid too, because you’re clearly awesome at what you do.
But when someone asks for your website link, you sweat bullets.
Because your website copy sounds more like something you wrote when you were a baby biz, because you just had to “get something up” and show your business exists.
Your design, branding, and visuals are rockin’, but your copy?
Stuck in pre-pandemic times, sounding shaky and totally off-brand, giving “I don’t know what the f I’m doing” vibes, when that’s totally not the case.
It’s seriously sitting there doing crap-all for your biz, and you’re over it.
The thing is, you want a kickass calibre of client stalking your website
You’ve pepped up your packages, raised your prices, and built authority with a reputation that puts your secret weapon front and centre (aka the thing you’re good at).
You’re already showing this on socials. But you want more than an “Instagram biz” where you’re not constantly posting, drowning in the DMs, doing the work manually, and nurturing the same people in your circle.
You want a sustainable system that runs in the background, working alongside your socials to attract and book brand-new clients, because your copy makes them wish they had hired you yesterday.
Just imagine having a website made to sell
One that shows you know your sh*it, answers your potential client's questions, justifies your prices and brings in high-quality leads, filtering out the bad eggs.
It’s time to evolve with a website that gets you seen, heard, booked and raved about!
Ahoy, I’m Sarah! Your website copywriter from Melbourne
A dog-devotee, chocolate-loving word warrior.
I help designers and creative service providers turn their “meh”, neglected website copy into a clear, confident, round-the-clock sales tool.
An amplification of your unique brand voice that builds trust, attracts aligned clients, and leads them to say “I can’t friggin’ wait to work together!”
You’ve got your website design sorted (because you’ve got the mad skills), but you need your copy to get your potential client over the line.
That’s where I pop out from the shadows. As an ex-graphic designer, I speak fluent creative chaos (swear words and everything).
The 2 am idea spirals, the perfection obsession, the “does this make sense, or am I just talking sh*t” loop.
I get it…
But that’s why I’m here to help your website get you booked in the background,
So you can stop relying only on social media and referrals alone, and use it as a powerful addition to your sales system.
Copywriting Services
The ‘Chosen One’ Website
For the creative business that is sick of the DIY f*ck arounds. You want a website copywriter to refresh the whole damn thing for you to attract perfect-match clients, bringing in more aligned enquiries and bookings, even while you’re OOO, watching Stranger Things with your dog.
Done-for-you website copywriting
The Persuasion Blind spot Audit
For the creative business that enjoys writing their own copy, but needs guidance and direction from a pretty cool wordy gal. You want to see persuasive examples you can apply to your copy to make it sound more targeted and personality-packed, to ensure you’re on the right road to dream client town, not stuck in Schitt’s Creek.
5-page website copy audit
Creative Collaborations
Kickass copy support for website designers who want to deliver a totally banging, stand-out website for their clients without fiddling with the words. Sarah, the sidekick copywriter at your service!
Copy buddy for client projects
Clients that went from stuck to standout
Why we’re a good match
like celery + peanut butter
+ A website copywriter with expert skills from a graphic design, marketing and advertising background (and bonus sales skills from being a chocolate shop enthusiast!)
+ Connection-first, brand voice-ignited, strategic storytelling approach — no sleazy salesy jargon.
+ A process that focuses on intention, not speed, so you get the time and care you deserve.
+ An introvert (maybe an extrovert after a bevie or two), just like you, so I know how to help you express your authority, confidence and rockin’ personality in a way that feels comfortable to you.
+ A website copy framework that’s designed to connect + SELL using marketing + buyers psychology, leading your potential client to your offers and excited to reach out to you.
+ A real-life human with the right words that Chat GPT wishes it had.
Evidence Bag
Kind of like Dexter, but with client transformations (not crime scenes)
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![Client review from Elisabeth Barnes for website copywriting service]()
My website now attracts customers who found me through ChatGPT!
Honestly, I can’t recommend Sarah highly enough! As a copywriter myself, handing over my website copy to Sarah felt a little scary because I thought “no one can capture my brand voice, it’s too unique”. Well, I was wrong. Not only did Sarah NAIL my brand voice to the T, but somehow she made it even better! It still sounds exactly like me (as if I had written it myself!) but better.
ELISABETH BARNES
Squarespace Website Designer + Copywriter -
![Client feedback from Becc Lee for brand voice guide by Melbourne copywriter]()
Honestly, Sarah is so damn good at what she does, I barely made any edits—'nailed it' became my favourite phrase during the process.
It’s been pure magic, and I’ve woven it through everything—my website, socials, emails, and even how I show up personally. It’s helped me step into a stronger leader position and build a clear vision for my brand now and into the future.
BECC LEE
Email Marketing Specialist
Becc Lee Marketing -
![Pink mug filled with hot matcha on top of a pink table cloth representing client testimonial from Leyla Holmes]()
Before investing, I was honestly overwhelmed; I knew my site didn’t reflect the quality of my work, but I didn’t know where to start.
Now, my website finally feels like me. It flows, it converts, and it speaks directly to the people I want to reach.
Sarah’s attention to detail is mesmerising, she sees things most people would miss and turns them into something powerful.
LEYLA HOLMES
Founder of Holmes Life Consulting -
![Melbourne copywriter client review from Bonnie Z]()
Communication was excellent and professional. She took the time to really understand my business model and write to my audience as I would.
The copy she wrote for my online store was like reading myself talk. She kept it to the point but still explained what I was trying to offer! I received an order within the first day from the copy she wrote me!
BONNIE Z
Content Creator and Entrepreneur
I’m a Melbourne copywriter for creative businesses that want their website to drive more aligned enquiries and booked calls
Let’s work together if…
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You're a graphic designer, website designer, photographer, marketer, product maker, creative studio or agency. You LOVE what you do, but find it hard to put it into words.
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Connections too. But you want your website to step the f up and attract new dream clients with minimal effort, so you don’t have to run a marathon to get the discovery call.
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Your copy is an outdated mess (vintage, not in a cool way) even when you’ve tried to fix it yourself. You’re tapping your enquiry form on the screen, going, “Hello, is this thing on?”
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Like go on holiday or heck, binge your favourite show without caving into Instagram notifications.
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You’re tired of tumbleweeds in your inbox, and you want ready-to-go clients who read your website, immediately understand your value and can’t wait to pay you the big bucks!
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You want a trusty website copywriter to collaborate with for client projects. You want a go-to wordy gal to either refer your clients to or buddy up with to deliver a bang-up job, without writing the copy yourself.
FREEBIE ALERT
FREEBIE ALERT
NEW VERSION
COMING SOON
Love free sh*t?
Ready for a services page that actually sells the sizzle, not just the steak? (Did somebody say steak?)
You need Turn your services page into a client magnet
I’ll show you the copy you need to clearly articulate your services and packages, how to structure your page, and how to show why your potential client needs to work with you now.
Made by a creative, for creatives (totally free BTW). New version coming soon, sign up now, and you’ll be the first to know when it’s available!