Wondering what a freelance copywriter from Melbourne writes?
Flick through my portfolio!
I love collaborating with brands and businesses that want to show why they are anything but average.
You not only provide a game-changing product or service, but you have a purposeful message to share and are ready to spill the beans.
As a freelance copywriter brewing out of Melbourne, here’s how I’ve helped ambitious businesses like yours feel more confident about connecting with their audience through tone of voice, email, website or marketing copy.
BECC LEE MARKETING
TONE OF VOICE GUIDE
Becc Lee Marketing is an email marketing specialist for empowering, female-led ecommerce businesses. She helps drive sales through automated emails, sales campaigns, funnels and implements omnichannel marketing solutions. She manages all her client’s accounts from strategy to delivery.
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Becc envisioned taking her brand from a business mentor personality to a leader in her industry. So, we transformed her previous tone of voice from caring, kind and basic to authoritative, self-assured and empowering.
As Becc’s Melbourne-based freelance copywriter, I created a 36-page comprehensive Tone of Voice guide outlining her ideal client, brand personality traits, values, archetypes, words + phrases, guidelines and copy samples.
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Make your mark inside the inbox
Rock the inbox, roll out the cash
Build your brand, balance your life
Capture attention, create noise, cash in.
They’ll be screaming ‘add to cart’ with confidence.
Set off their inbox, supercharge your income
Email marketing that demands the megaphone
Make your email marketing the CEO without the corporate cringe.
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Hey, I’m Becc! Your email marketing specialist and rock n’ roll cheerleader.
I get it, you’re fricken busy wearing and changing up all the hats in your ecom business. But you’re not going to see sweet success by stretching your time with socials — it ALL STARTS with email.
I’m on a mission to show you that email marketing is not dead. Through innovative, proven strategies, I’ll help you build an omnichannel powerhouse. One that minimises your efforts but maximises your impact — and income!
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Becc now has a new vision for her brand, offerings, and clarity regarding her personality and how she speaks to her audience.
She has a crystal-clear idea of the dream client she wants to attract and what her brand truly stands for. Becc embodied her new tone of voice so much, it was even present down to the clothes she wears to work!
I couldn’t ask for a better result!
“Since receiving the guide, I’ve completely embraced it. It’s been pure magic, and I’ve woven it through everything—my website, socials, emails, and even how I show up personally. It’s helped me step into a stronger leader position and build a clear vision for my brand now and into the future.”
BECC LEE
Founder of Becc Lee Marketing
BECC LEE MARKETING
EMAIL MARKETING COPYWRITING
Apart from helping Becc with a tone of voice guide, I also white label for her, assisting in copywriting for her client campaigns.
I write sales-boosting emails for seasonal campaigns, sales launches, welcome/nurture sequences, abandoned carts, re-engagement, giveaways, special deals, nurture content and roundups.
I write about many different products in different tones of voices, catering to the brand’s values, goals and messaging.
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Hold on to your buns, we have something sweet for you!
We’re celebrating our talented bakery and dessert photographers with an incredibly luscious deal to get the inspiration going.
Everything is out for the taking, just like a mouth-watering dessert-tasting platter.
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This checklist was specially made for first-time mamas, but also any mama who wants to reduce stress, overwhelm or anxiety in the lead up to ‘the big day’, a.k.a their delivery!
We want to help you in any way we can to make sure you’re prepared so that you can focus on the beautiful moments that are about to take place.
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FOMO can be a powerful thing! It can make you feel down about all the things you wish you had time for. Or, it can actually motivate you to make sure you don’t miss out next time.
That’s exactly what Hayley did.
Hayley’s everyday life can often look like those 10 blurred photos on your phone you didn’t even realise you took at that party. And because her calendar is so packed full of tasks: work, getting her kids to basketball training, never-ending housework or errands — she often misses casual night with the girls where she just wants to unwind and let off some steam.
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Is your hubby a little bit ‘clueless’ when it comes to finding you a good Mother’s Day gift?
Because you hinted last year that you wanted a new bag, but what did you get? Flowers and chocolate. Boring! Well, here’s how to get what you want with these savvy suggestion ideas.
We could tell you to forward this email to him, but let’s face it, he doesn’t check his emails — like ever.
CHANGE COFFEE
PRINT BANNER COPY
Change Coffee is a speciality coffee brand, partnered with World Vision to help fight poverty and create better lives for vulnerable children and their families.
They are on a mission to make meaningful global change to communities worldwide and are committed to sustainable practices, ethical sourcing and helping build a brighter future.
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Change Coffee wanted a light-hearted and uplifting tone of voice in their copy while conveying the importance of the impact they create. I wrote copy for a print banner that was displayed at recent events and trade shows.
Its purpose was the provide brand awareness and show potential customers how they could make a difference to the world by purchasing Change Coffee’s products.
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PACKED WITH PURPOSE AND POURED WITH IMPACT
Change Coffee is here to turn beans into smiles! We’re brewing up infinite change for little lives so they can thrive.
By filling your favourite cup with our specialty coffee, you’re helping children and their families build a better life, a strong community and gain access to life’s essentials. We donate 100% of profits to where it’s needed most, so buying from us doesn’t mean you just get excellent espresso. Every single cup does a heap of good.
GIVE VULNERABLE CHILDREN A BRIGHT FUTURE
You’ll be pouring up clean water, safe sanitation, economic empowerment, disaster relief, and help with health and nutrition to ignite the positive change they deserve.AUSTRALIA FIRST NATIONS SUPPORT You’ll partner up with Australia First Nations people to empower generations of children with cultural identity and life skills to thrive. You’ll support a child so they can simply enjoy being a kid! Joy, excitement, fun and open doors for discovery, learning and growth.
SLOW CLIMATE CHANGE
You’ll be helping restore land and livelihoods to slow climate change and help lift children and their families out of poverty.COFFEE WITH KINDNESS
We source all our beans and cocoa from importers and farmers who are certified Fairtrade, B. Corp or Rainforest Alliance. We deeply value sustainability, our environment, climate and human rights. So, brew up a smile, some laughter and good conversation because your simple cuppa could make a significant difference to families in need.Let’s blend coffee with impact to spark infinite change through everyday life.
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Change Coffee was able to attract new customers to their product and spread more awareness about their brand and the incredible work of World Vision.
“I am so pleased with how she could take my overly wordy and factual content and still relay the message but add a whole heap of emotion into it.”
SABEL HUNTER
Social Enterprise Lead, Change Coffee
NATURAL PET SUPPLEMENTS
ONLINE PRODUCT DESCRIPTIONS
Natural Pet Supplements is a Western Australian brand specialising in natural herbal medicines for dogs and cats. The founder, Erin, is an expert small animal naturopath and makes every product by hand. The products feature premium ingredients that benefit animal nutrition and aid health issues.
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Product descriptions for a line of new products. Erin wanted to launch these products on her website but had trouble making her copy engaging as it was packed with medical industry jargon.
So, I helped her inject some light-hearted personality into her words that appealed to the everyday pet owner while clearly conveying the benefits of her products.
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Are your pet’s tummy troubles the bane of your existence? Does your pet always seem to have a skin struggle or gas bad enough to end a party? Just like humans, things like antibiotics, stress, poor diet or reoccurring infections can affect the balance of healthy bacteria in your pet’s gut. Luckily, probiotics are an easy solution.
This formula supports all areas of digestion so your pet can love their everyday activities without the inconvenient belly ache. Because they have stuff to do — that ball isn’t going to chew itself!
Pain Support can provide your pet with the comfort and support they need to get back to their happy place — the park, beach or backyard.
Use Immune Support to keep your pet’s immune system thriving. Give them the boost they need to live a healthy, happy life full of endless ball games and long-lasting snuggles.
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After her launch, Erin had amazing sales for one product in particular. Erin has now gone on to sell these products on Chemist Warehouse Online and has used my descriptions on their website.
“I’ve had excellent sales for a new product ‘Pain Support for Dogs and Cats’. I think this is because it is a serious subject but has been explained with her descriptions so well that people will trust the brand.
Sarah is very easy to work with, responsive and does so much research into what you need. She is a gem!”
ERIN FOLLINGTON
Founder of Natural Pet Supplements
CALM SPACE PSYCHOLOGY
INFORMATIONAL E-BOOKS
Brooke Michell, an experienced psychologist, paediatric sleep specialist and the founder of Calm Space Psychology is an expert in her field.
Based in South Australia, Calm Space Psychology offers incredible sleep support services, paediatric clinical counselling and education sessions with a proactive and nurturing approach.
They use scientifically validated research and extensive hands-on experience to offer their clients personalised and tailored solutions for better sleep and calmer living.
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Brooke was so used to using a formal tone of voice for mediums like reports that she had difficulty switching from this to a more accessible, warm and friendly tone of voice.
She wanted her new project to sound more inviting and friendly and show her expert knowledge.
I refined and edited four e-books. The purpose of these was to provide parents with helpful information and actionable steps to improve their child’s sleep routine (and their own) to reduce stress.
Each book focused on a different age group with different methods.
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We presented the information clearly and simply for parents to understand, formatted the information in an easy, digestible way and conveyed Calm Space Psychology’s authority and high-level expertise.
Brooke was so happy to have a fresh perspective on the project, making the tone of voice and content of the e-books accessible and engaging to her readers.
“Working with Sarah on this has been invaluable. A fresh perspective brought life to the project, and has made the e-books accessible and engaging for readers. Sarah was also great to work with. Endlessly patient, professional and accommodating.”
BROOKE MICHELL
Experienced Psychologist, Sleep Specialist and Founder of Calm Space Psychology
BONNIE Z CONTENT CREATOR
SOCIAL MEDIA COPYWRITING
Bonnie Z is a busy, fun-loving content creator, YouTuber/streamer and entrepreneur.
She specialises in Pokemon cards, product unboxing and live-stream gaming.
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Bonnie was launching a new online store to provide solutions to other content creators to help reduce stress and frustration so they could create their best content with a clear and positive headspace. She needed an engaging social media post to promote the launch of the store with a special opening discount.
It was also important to her that the caption reflected how she spoke to her audience and embodied her quirky personality.
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Here is the truth about content creators.
Stuff gets busy. And when stuff gets busy, who suffers the most? Your office. 😂
That’s right, I’m talking to you, messy desk person.
How many times have you posted your value-packed content, been super stoked with it, only to realise that annoying thing is poking out in the background or side of your screen?
We’ve all been there.
Well now, you can make your space the organised haven you’ve always wanted with the Content Creator's Store.
Need to untangle those cables? I gotcha
Need lights so you can actually see what you’re doing? Here here
Need display boxes and shelves for your organised chaos? Hallelujah!
Having a neat, clutter-free space you’re happy with can help you:
✅ Improve productivity - smash that to-do list
✅ Reduce stress - feel calm & confident when creating your best content
✅ Save you time rummaging through the constant mess that distracts you day after day
Celebrate the new & improved ‘finally getting my stuff together’ you with 10% off your first order.
💥 LINK IN BIO
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As an outstanding first-day result, Bonnie made an instant sale!
“She took the time to really understand my business model and write to my audience as I would. The copy she wrote for my online store was like reading myself talk. I received an order within the first day from the copy she wrote me!”
BONNIE Z
Content Creator + Entrepreneur
THRIVE WELL -
PERSONAL PROJECT
SALES CAMPAIGN
This sales campaign was a personal, non-contracted project in my journey to become a Melbourne freelance copywriter. I conjured up a concept for a health and wellness app brand, created a personality and founder behind it, the programs involved and how it works.
I wrote these samples as part of a high-level online portfolio-building course called The Launch Files by Alex Cattoni and The Copy Posse. I created a brand called Thrive Well, an all-in-one, personalised health and wellness app.
The fictional app helps time-poor women fit an easy exercise, cooking and sleep routine into their busy lives. Thrive Well’s mission is to help people feel healthier, happier and have a better quality of life without sacrificing time and effort.
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Think you can't squeeze fitness, nutrition, and meditation into your jam-packed day? Discover the app that turns chaos into calm — one easy step at a time. Ready to feel like yourself again? Let's get moving!
Groundhog Day is the only day of
your week. 8 am double shot latte, 12 pm lunch on the go, 3 pm fizzle out, 6 pm couch crash.You grab your phone without giving it a second thought and order a burger for dinner. Again.
Until your order gets to your door, you realise you have not moved from the couch. You’re exhausted.
For a split second, something on the table in the corner catches your eye — it’s your lonely gym membership card. You chuckle to yourself, “Well, that’s not happening”.
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What if you could throw your useless cashola-grabbing gym membership in the bin —
because you’ve mastered no-hassle home workouts that suit your lifestyle and fitness
Level? We know this sounds far-fetched. You’ve tried diets and workout programs in the past, and what did you get? Zilch. But the Thrive Well app is different.
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The dream app that makes your gym membership jealous
If you spent hundreds on your gym membership only to constantly say “Maybe I’ll go tomorrow”, this is for you.
Every year, 1 in 5 people in Australia abandon their gym membership. They struggle to maintain a consistent routine or find the time or the motivation. It doesn’t help your wallet, and more importantly, your health.