Turning your impactful ideas into confidenT copy that makes its mark
Brand messaging strategist + creative copywriter for caring brands that don’t do half-hearted.
Ahoy! I’m Sarah,
your Melbourne copywriter
A creative-brained, dog-obsessed, chocolate lover. And I enjoy writing words for you as if you wrote them yourself.
I can’t wait to take those wild ideas trapped inside your head and turn them into a captivating message that creates a real, meaningful connection — not a cliché.
Words that steal your people’s hearts and keep them knocking on your door because you actually see them and not just their wallets.
As a Melbourne copywriter, I specialise in brand messaging, tone of voice and creative copywriting. I help courageous brands that care get their ‘why’ out there so they can show who they are, what they stand for and why it matters.
You’re a small business that wants to make a positive impact so you can help more people. You want to be seen, heard, remembered and raved about for all the right reasons. And you want to do it in your own authentic and ethical way that radiates confidence and captures attention.
Whether you’re here to help people, animals, the environment or all of the above, I am your personal word warrior!
Be Incomparable, unmatchable and unstoppable!
The words are on the tip of your tongue — but you can’t scream them out. Even with a megaphone in your hand, you feel stuck, like something is missing from your message.
And I get it: perfection obsession is road-blocking you from getting crystal clear on saying what you REALLY want to say. Not to mention wasting your precious time writing when you could be doing other important things (like cuddling your pet).
But by standing on the sidelines, you’re letting your competitors win over your dream customers or clients because they swooped in and did the thing first.
If you want everyone to know the positive impact you’re here to make, you need to stand out strategically and show up for your audience through your online copy and content.
If you’re looking for someone to not only write words for you but make your audience feel all the goodness you have to offer, look no further — you found me.
“Sarah knows words! She nailed my brand’s voice better than any other copywriter I have worked with. Sarah helped me transform my email welcome series from a boring ol’ salesy mess, to a welcoming and fun series that creates connection and trust with my customers”.
KRYSTAL
Founder of Pet Botanica
COPYWRITING SERVICES
Click the service title to reveal the juicy details
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The brands you love didn’t kill it by winging it. Define your brand personality, tone of voice and messaging so it ripples through your brand inside out and sticks in minds.
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Warm up your audience so they sign up for your services or buy your products because you’ve created a connection through their inbox that feels personal — not transactional.
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Reveal the human behind the curtain and take your audience on a storytelling journey. Give them all the info they need and effortlessly lead them to something too good they can’t refuse.
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Get the professional wordy advice you need without breaking the bank.
WHY WE’RE A GOOD
MATCH, LIKE CELERY
+ PEANUT BUTTER
ONE
Infused expert skills from a graphic design, marketing and advertising background.
TWO
Strategic, connection-first approach — no sleazy salesy mess.
THREE
Encouraging more conversations and closing the door on clichés.
FOUR
Empathetic, passionate and motivated for change — just like you.
FIVE
Mission-driven, values-inspired storytelling that keeps you on the edge of your seat.
SIX
A real human with mad creative skills that CHAT GPT wishes it had.
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![Melbourne copywriter client review]()
Communication was excellent and professional. She took the time to really understand my business model and write to my audience as I would.
The copy she wrote for my online store was like reading myself talk. She kept it to the point but still explained what I was trying to offer! I received an order within the first day from the copy she wrote me!
BONNIE Z
Content Creator and Entrepreneur -
![Melbourne copywriter client feedback]()
Honestly, Sarah is so damn good at what she does, I barely made any edits—'nailed it' became my favourite phrase during the process.
Since receiving the guide, I’ve completely embraced it. It’s been pure magic, and I’ve woven it through everything—my website, socials, emails, and even how I show up personally. It’s helped me step into a stronger leader position and build a clear vision for my brand now and into the future.
BECC LEE
Founder of Becc Lee Marketing -
![Melbourne copywriter client testimonial]()
Sarah provided an incredibly insightful audit of my website copy, and I had a major light bulb moment thanks to her feedback! She pointed out that I wasn’t letting my personality shine through, which made a huge difference.
Her advice to focus on my ideal client’s pain points and offer clear solutions—without being overly salesy—was invaluable. I’m so grateful for her expertise and highly recommend her to anyone needing clarity and direction in their messaging!
JUSTINE NEWLAND
Founder of BrandCo
I'm a Melbourne-based copywriter who writes for COURAGEOUS BRANDS THAT CARE
I collaborate with product-based brands, service providers, entrepreneurs and small businesses in Australia. You have a purposeful message to share, so let’s work together if you:
+ Want to make the world a better place, care about the audience you serve and genuinely want to make connections and transform lives.
+ Want your words to reflect your values, mission, and vision and show why you’re anything but average.
+ Want to make your customer or client feel good about purchasing or working with you, and that they are contributing to something bigger.
+ Feel like your words aren't properly communicating your key message the way you want. You know something is missing, but you just can’t pinpoint it.
+ Want to clearly define your dream audience so you can build a like-minded community.
+ Are growing or scaling your business and are so ready to level up!
DID I JUST READ YOUR MIND?
FREEBIE
FREEBIE
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