Email copywriting
for the procrastinator who sends the occasional email ‘update’ because they spend too much time posting on social media
Fun fact: email marketing has a higher return on investment than social media — and it was made to sell! But you’re not into spamming your loyal subscribers or pressuring them to purchase. You want your strategy to be ethical.
You want to give them personalised, value-packed emails they actually want to read. You want killer email subject lines that boost your opening rates and compelling copy that makes them say, “This is exactly what I’m looking for.”
But maybe you just don’t know where to start — because the Instagram algorithm has fried your brain. You know you need to send regular emails, but you’re too stuck on what to say.
So, let’s put the proper automated sequences in place and get you sending emails that warm up your audience and prime them to buy.
My email copywriting makes you more money on autopilot and nurtures those in your exclusive circle who can’t wait to hear from you.
EMAIL COPYWRITING PACKAGES
WELCOME SEQUENCE
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Nurture your brand-new subscriber and warmly welcome them into your world. This is your chance to win them over and show your stuff. Without a welcome sequence, you’ll miss out on building trust and connection, and you could be easily forgotten.
But I won’t let that happen to you, so let’s get you sparking the inbox from the very beginning.
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Your choice of 3-8 emails that flow seamlessly.
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From $990 AUD
All email copy packages include a brand questionnaire, briefing call, 2x rounds of revisions and 1x round of proofreading.
EMAIL ESSENTIALS
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Let your automated emails do the daily grind for you. These set-and-forget emails are essential for providing your subscriber with key information, updates and acknowledgement.
Perfect if you need personality injected into your current sequences because “We noticed you left this in your cart” or “Thank you for your enquiry” is such a snore.
Suitable for both product and service-based businesses.
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3-part welcome email sequence
3x automated emails (e.g. post-purchase, shipping, abandoned cart, post-booking, general enquiry)
1x win-back/re-engagement
1x review/tesimonial request
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From $1,200 AUD
All email copy packages include a brand questionnaire, briefing call, 2x rounds of revisions and 1x round of proofreading.
EMAIL NEWSLETTER RETAINER
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For those who say, “I’ll write that tomorrow”, but know they never will. Email newsletters often suffer on the never-ending to-do list. Regular nurture content that is engaging, inspiring and dripping with value keeps you front of mind.
Your dedicated email subscribers are your warmest leads, so don’t leave them in the lurch. Handball your ongoing newsletters to me so you can free up time in your busy schedule to focus on the business tasks you actually enjoy doing.
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My newsletter retainers are tailored to fit your desired content topics and sending frequency, so our time together will be smooth sailing!
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Contact me for a quote!
All email copy packages include a brand questionnaire, briefing call, 2x rounds of revisions and 1x round of proofreading.
SALES SEQUENCE
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Does selling make you feel icky? You don’t want to be another brand that screams in your face, “Buy my stuff now”. You want to be more like “We’re here to help you make a difference”, but packing a punch is more your style.
If you’re launching something new, running a promotion or embracing the seasonal sales period, you don’t have to exhaust yourself by writing your sales emails only to be worried you’re not ticking all the boxes. Because the thing is, you need to get your audience to take action fast, but it feels like a big task!
I’ll help you sell authentically and ethically (with a strategy!) so you don’t have to sell your soul. I’ll make sure we focus on your key messages while offering your audience value and appealing to what they really want. We’ll make them actually feel good about buying from you. -
Sales email sequences are totally customisable based on your offer, sales duration and goals. Here is an indication of what I recommend for each type of sale.
Launch: Up to 13 emails
Flash Sale: 7-10 emails
Standard Sales/Promotion Sequence: 5-8 emails
Last Chance Sequence: 3 emails -
Contact me for a quote!
All email copy packages include a brand questionnaire, briefing call, 2x rounds of revisions and 1x round of proofreading.
“I am so pleased with how she could take my overly wordy and factual content and still relay the message but add a whole heap of emotion into it”.
SABEL HUNTER
Social Enterprise Lead at Change Coffee
FREQUENTLY ASKED QUESTIONS
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While social media is important for your marketing strategy, it shouldn’t be your only strategy. Email marketing is effective for personally targeting your audience. You’ll have the freedom to curate content to different groups for better-targeted information. In terms of ROI, email marketing generates $36 for every $1 spent (Email Tooltester, 2024).
I believe you should be using both email marketing and social media to increase your conversions, but with email marketing, you have a bigger opportunity to connect deeply with your audience.
Plus, you won’t have to worry about that annoying algorithm or the endless scroll that stops people from seeing your content. People will sign up for your email list because they actually want to hear from you!
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No. I will write the email for you and provide you with a document. You’ll then build your own email layout, copy and paste the words and send it when you want. I also don’t offer email graphic design services at this time.
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Sure! I can be all yours to make sure you stay on track with your email marketing calendar and don’t have to worry about writing your emails.
My retainers are customisable because not every business is a one-size-fits-all! The general process for retainers goes like this:
1. You’ll book me for however many newsletters or campaigns you need written per week or month. For example, you might want to send one email newsletter per week, so you’ll book me for four emails per month.2. We’ll both agree to an easy contract, and you’ll pay monthly in advance.
3. I’ll write the emails for you, and you’ll get a chance to submit two rounds of revisions.
4. I’ll deliver the final copy to you in a timely manner that we agree on.
5. Once all is approved, the copy will be ready for you to put into your email design and send through your email service provider.
Please reach out if you have further questions.
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Yes! Reach out to me here, and let’s have a coffee chat.
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Yes! I can help you write copy for a lead magnet in the form of a PDF guide, template or checklist. I can also help with copy for your landing page to get those sweet sign-ups.
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Yes! I can write social media captions for you, and these can be included in my newsletter retainer if you need them ongoing.
Alternatively, I can write a bunch of captions for your launch or pick n’ mix style that you can use over a period of time. Please note that I do not offer social media management services.
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Yes! Check out my affordable copy audit service here.