Brand Strategy and Messaging Guide
If you were an ice cream flavour, what would you be and why?
Have you ever asked yourself this?
Probably not, because when it comes to ice cream, it’s all about the yum.
This question is not just a way to pass the time — it’s a kick-start to the personality of your business or brand.
The thing is, all businesses need to have an effective messaging strategy and a tone of voice. These things are not ‘nice to have’ — they are essential for selling to the right people and making more money.
Your brand strategy and messaging clarify what your business or brand is all about, your one-of-a-kind point of difference, how you serve your customers, and how you communicate with them.
Why do you need a brand messaging strategy?
It helps you:
Stand out from your competition — because you’re anything but average.
Crystalise your message to captivate your dream customer or client.
Stick in your prospect’s mind by being consistent and memorable.
Write words that resonate with your audience across all platforms.
Build trust, credibility and authentic connection.
Grow your business or brand the way you want to be represented and positioned in your industry.
Without a messaging strategy, you might as well hand over your dream customers and clients to your competition.
Because your words will end up sounding generic and boring and won’t connect with the people you want to fall in love with your offers.
This can result in customer confusion, lack of trust and hesitation to buy.
Introducing Brand Basecamp:
Strategy + Messaging guide
My Brand Basecamp: Strategy + Messaging guide will set you up for success.
You’ll have all the foundations you need to write your own copy from your email marketing, website, sales pages and killer social media captions, all the way down to your out-of-office message.
And the best part is these elements will be completely unique to you.
This is my signature service, and it’s not for the half-hearted!
What’s included in the guide?
I’ll collaborate closely with you to uncover your:
Values
Mission statement
Unmatchable origin story
Unique selling proposition
Elevator pitch
Brand and dream customer/client archetypes, personalities and profiles
Brand promise
Positioning strategy (how you want to be seen and remembered)
Tone of voice (the way you speak to your audience)
A collection of words and phrases that are so you
Content pillars
Brand manifesto
Copy guidelines
Samples of your words in action
At the finish line, you’ll have a beautifully designed digital bible power-packed with everything that makes your business or brand the one to watch.
It will be your guiding light for writing your own copy and content, and perfect for referring to for your marketing, sales or team communication — ready to go with zero hassle!
This service is for businesses serious about growth, strategy and authentic customer connection.
It is a comprehensive plan for how you speak to your audience and how you want to instil your message and position yourself.
It’s not a band-aid fix.
So, if you want to stop feeling like you’re at a standstill and you crave clarity on moving forward, you’re in the right room!
FAQs
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Creating the best guide for you is not a quick job. It can take a couple of weeks to a number of weeks to complete your guide, depending on both our availabilities.
Here’s what you can expect from the process:
I’ll invite you to a phone call or zoom meeting so we can really get into the nitty-gritty of your brand objectives. I’ll send you my questionnaire to fill out in your own time, and your answers must be substantial.
I’ll craft your guide, and 4 rounds of revisions will be included before we get a final version. I keep you in the loop through the whole writing process, and you’ll be there every step of the way (or not, if you prefer set and forget).
I invite you to a check-in call so we can make sure your guide is on the right track.
We can work together to set timeline milestones to ensure efficiency.
It’s worth the wait, I promise!
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No. This guide is not about your visual style or design elements. This guide is all about your words, communication and messaging.
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Yes. Even if you are the sole professional communicating with your audience, it is essential to have a messaging strategy.
It’s all about how you want your personal brand to make your ideal customer or client feel.
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Yes, I can offer the brand voice and tone portion of your guide only. Please reach out for a custom quote or let’s have a chat!
Is a brand strategy and messaging guide for me?
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You want to discover or rediscover your business purpose and strengthen your sales.
You’re serious about defining your brand qualities and want to make true connections with your customers or clients.
You’re in it for the long haul and want magnetising messaging that’s going to help your business grow and get noticed.
You want to take the time to make sure your messaging is accurate and reaches the right people.
You’re sick of blending in with the moshpit and want to find what makes your business/brand memorable.
You want to refresh your words because your current message no longer aligns with your values, or you’ve done a pivot and are not sure where to start.
You didn’t realise brand voice existed, and you need one now!
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You think getting a brand strategy is a magical fix that happens in a day.
You underestimate the importance of brand messaging.
You think your ideal customer/client is everyone and anyone.
You think you can copy other brands and get away with it.
You don’t have time to jump on a proper phone call or take a questionnaire seriously.
You think images and design are more important than your words and think that’s what's going to get you sales.