Client Case Study - Calm Space Psychology
How a small business copywriter and content writer like me supported Brooke’s project
Who was the expert psychologist looking for a content writer?
Brooke Michell, an experienced psychologist, paediatric sleep specialist and the founder of Calm Space Psychology, is an expert in her field.
Based in South Australia, Calm Space Psychology offers incredible sleep support services, paediatric clinical counselling and education sessions with a proactive and nurturing approach.
They use scientifically validated research and extensive hands-on experience to offer their clients personalised and tailored solutions for better sleep and calmer living.
Why did Brooke want professional support with content writing for her e-book project?
Brooke was so used to using a formal voice and tone for mediums like reports. She had difficulty switching from this to a more accessible, warm and friendly tone of voice.
She wanted her new project, a series of informational e-books, to sound more inviting and friendly and show her expert knowledge.
How did I support her as a content writer?
I helped Brooke put together 4 e-books that provide parents with helpful information and actionable steps they can implement into their routine to improve their child’s sleep and their own to reduce stress.
Each book focused on a different age group.
Brooke had all the wonderful ideas and needed assistance in clearly explaining the information.
What we did:
Presented the information clearly and simply for parents to understand.
Layed out and formatted the information in an easy, digestible way.
Conveyed Calm Space Psychology’s authority and high-level expertise.
How did the results stack up?
Brooke was so happy to have a fresh perspective on the project, making the voice, tone and content of the e-books accessible and engaging to her readers.
I’m so glad that Brooke feels confident about her words and is so excited to launch the e-books this year!
Now, let’s hear from Brooke.
I had been toying with the idea of engaging a copywriter after realising how important brand voice is to all business communications.
It was feeling challenging for me to switch from formal writing (reports etc) to the writing that will engage a wider audience on social media.
Sarah contacted me with a suggestion on a different way to write a social media caption and her suggestion was so great, so engaging, that I decided to contact her. We then began working together on a series of e-books which are a new offering to my client community.
Working with Sarah on this has been invaluable.
A fresh perspective brought life to the project, and has made the e-books accessible and engaging for readers. Sarah was also great to work with.
Endlessly patient, professional and accommodating. It was a really easy and enjoyable collaborative project.
— Brooke Michell
Experienced Psychologist, Paediatric Sleep Specialist and Founder of Calm Space Psychology,
South Australia