Landing Page and Ad Copywriting Samples
Please note: The following writing samples are fictional. All mentioned brands, products, facts and claims are fictional. These samples were non-contracted and written for the purpose of building my portfolio.
About the landing page and ads
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Brand: Thrive Well is an all-in-one, personalised health and wellness app. It helps time-poor individuals fit an easy exercise, cooking and sleep routine into their busy lives. Thrive Well’s mission is to help people, especially women, feel healthier, happier and have a better quality of life without sacrificing time and effort.
Objective: They want to gain new customers through offering a 14 day free trial, that moves into offering a 30-day trial and ongoing subscription. The 14-day free is advertised as a landing page and online ads.
Project:
1. Landing page that leads to a lead magnet of a 14-day free trial.The purpose of the landing page is to entice prospects to sign up for the lead magnet. It is designed to be short and to the point of the offer.
2. 3x online ad copy samples.
The purpose of the ads is to ‘get the click’.
Each ad follows a different type of hook to attract the prospect.
I undertook this project as part of The Launch Files (online course) by copywriter, marketing strategist and founder of The Copy Posse, Alex Cattoni.
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Typically women aged 20-37 years old who have busy, stressful jobs, often time-poor and don’t have an effective health or wellness routine.
They suffer from anxiety, stress, tiredness and unhealthy meal consumption.
What they want:To feel healthier, more alert, less tired and less stressed. They also want to avoid burnout.
An easy exercise routine that they can fit into their busy schedules, healthy and affordable meals and tips to sleep better.
To not have to sacrifice more time and energy to have these things.
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Thrive Well’s brand voice is:
Motivating
A little bit cheeky and playful
Positive
Bubbly
Empathetic and caring
They communicate with their audience in an excited, confident tone while being caring and honest.
Landing Page Copywriting Sample
The dream app that makes your gym membership jealous.
Feel good every day with this one program in your pocket.
Try us out for 14 days FREE
We’re no ‘one size fits all’ app…
1. Get motivated before work or wind down for the day with our daily exercise routines. Designed to fit effortlessly into your busy schedule, our professional-led workouts have easy steps and short durations, so you’re not burning time and effort to get your body moving.
2. Tailor our 150 simple recipes to your dietary requirements to avoid weekday dinner-time dramas.
3. Stop feeling like you’ve been hit by a bus in the morning! Our incredible collection of meditation, sleep stories and sleep relaxation music are here to help you get the much-deserved shut-eye you need.
“Everything in the Thrive Well app is what I wanted for so long. The super easy recipes and workouts have fit into my day so good, I can’t believe I didn’t do it sooner. I feel less tired and more energised. Thank you Thrive Well I would now be lost without you!”
-Tess (34, NSW).
Join hundreds of our motivated, thriving customers and take control of your wellness goals today.
[START YOUR FREE TRIAL NOW]
Online Ad Samples
Click on the ad title to reveal the ad.
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TYPE OF HOOK:
Get, achieve, benefitAD TITLE:
Finally have the time to look after yourselfAD DESCRIPTION:
14 days of exercise, healthy recipes and sleep assistance, all for free. [LEARN MORE]
AD TEXT:
It’s time for a change.
How would it feel to have an easy and consistent health and fitness routine that effortlessly fits in with your busy daily schedule?
Sounds like it’s not possible right?
With Thrive Well app it is! You won’t get complicated, one-size-fits-all guidance.
You’ll get:
✅ A tailored program customised for your health goals
✅ Easy exercise routines
✅ Simple and quick healthy recipes
✅ Library of meditation and sleep stories to reduce mental stress
Are you ready to thrive?
Click “learn more” to get your 14-day free trial.
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TYPE OF HOOK:
Fear of missing out
AD TITLE:
The app that will make you bin your gym membership card.
AD DESCRIPTION:
Don’t waste your pennies on something you won’t use. Try us free for 14 days and feel the difference. [LEARN MORE]
AD TEXT:
If you spent hundreds on your gym membership only to constantly say “Maybe I’ll go tomorrow”, this is for you.
Every year, 1 in 5 people in Australia abandon their gym membership. They struggle to maintain a consistent routine or find the time or the motivation.
It doesn’t help your wallet, and more importantly your health.
But what if you could have easy exercise routines, simple healthy recipes and helpful sleep assistance wherever you want, whenever you want?
Join Thrive Well app today for 14 days free to get a taste of what it’s like to bin that useless gym membership.
Ready to make your gym membership jealous?
Click “learn more” to get your 14-day free trial.
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TYPE OF HOOK:
Novelty
AD TITLE:
The first health and fitness app where you call the shots!
AD DESCRIPTION:
Tired of one-size-fits-all apps that don’t suit your health goals? Thrive Well is here to shake things up! [LEARN MORE]
AD TEXT:
Are you over wasting time trying to find the perfect health and fitness app that works for YOU?
They all seem to be about losing weight, pumping iron or boring meal plans.
When all you want is easy exercise routines to fit into your busy schedule, yummy, simple recipes for lunch and dinner and solutions to get better sleep and improve stress and anxiety.
Is that too much to ask?
It feels like it is.
But here’s the good news…
Thrive Well app is here for you, and you only.
Because Thrive Well tailors to your fitness level, dietary requirements and activity preferences.
Have control over the way you want to achieve your health and fitness goals, without feeling like you have to be a crazy gym junkie.
You do you. And we’re here to help.
So what are you waiting for?
Click “learn more” to get your 14-day free trial.