Email Copywriting Samples

Hi {Name},

We’re so happy you’re here.

Because that means you’re ready to OWN your health goals. 🥳

Your 14-day free trial of the all-access Trive Well app includes:

1. Program personalisation

2. Step-by-step exercise videos

3. A collection of easy recipes

4. Simple meditation and library of sleep stories

5. Access to our private Facebook community

6. Goal Tracker

Nothing is off-limits! We’re giving you the full app experience, FREE for 14 days.

We’ve helped hundreds of customers over the last 5 years achieve easy exercise routines that work for them, regular healthy lunches and dinners and better, improved sleep.

We can’t wait to help you too.

You’ll have everything you need in one place, anywhere and anytime you want.

Ready to thrive?

[ACCESS YOUR 14-DAY FREE TRIAL HERE]

Christine Moore
Founder and CEO - Thrive Well

Hi {Name},

Welcome to the Thrive Well community!

We can’t wait to help you get your health goals back on track with easy workouts, simple recipes and non-complicated sleep support.

Now, I can guess you’re here for either 1 or more of these reasons:

1. You’re sick and tired of the groundhog day your life is at the moment.

You’re over the 8 am double shot latte, 12 pm lunch on the go, 3 pm fizzle out, 6 pm couch crash routine you’ve had for some time now.

You’re exhausted, and you feel like c*ap.

2. You never feel motivated or excited to go to the gym. Your outrageously expensive gym membership card is collecting dust on your kitchen counter.

It felt like a good idea at the time to sign up, but you went once or twice, and that was it.

3. You hardly have time to cook, so you often opt for takeaway meals for lunch and dinner. Slowly breaking the bank and filling your body with greasy, unhealthy food — you feel guilty and gross.

4. You lie in bed awake most nights feeling anxious or stressed out. You struggle to get enough hours of shut-eye, so you often feel tired and not yourself during the day, and it’s interfering with your work and social life.

Well, I get it.

Because I was the same.

My life 7 years ago was exactly this, and it led me to an unwelcome hospital trip that I could never forget (more about that later!)

So I’m sharing with you everything I wish I had that could have prevented my stress-induced state. I wish I had:

- Easy workout routines that suited my fitness level. Not the one-size-fits-all pumping iron workouts that got advertised everywhere around me.

- Simple, straightforward healthy recipes that I could easily follow to make myself nutritious lunches and dinners. NOT multi-step, crazy, complicated master-chef-level meals that no one has time or money for. It's not like I wanted to be a fancy restauranteur!

- Guidance to get my sleep patterns back on track because I could not switch my brain off and simply fall asleep. I didn’t want to pay for expensive meditation programs, I just wanted to be able to relax.

Well, with the Thrive Well App, you’ll have an all-in-one, easily accessible program that you can take with you anywhere and use anytime.

And it will help you will all these things!

So now that you’re part of the Thrive Well community, here’s what to do next:

1. Watch the welcome video below that I made for you. ❤️

2. Expect an email from us every Tuesday, where we’ll give you tips and tricks to help you on your Thrive Well journey.

3. Add us to your contact list, so you can ensure all our emails arrive in your primary inbox.

And if you haven’t already,

[ACCESS YOUR 14-DAY FREE TRIAL HERE]

Christine Moore
Founder and CEO - Thrive Well

P.S. Don’t forget to follow us on Instagram here for more healthy inspiration, success stories and better vibes in your day.

Hi {Name},

We really hope you’re enjoying your 14-Day Free Trial of the Thrive Well app and crushing your fitness goals like a boss babe.

We’d love to hear how much you’ve been loving your easy exercise routines, healthy meal recipes and meditation programs. So don’t be afraid to hit reply on this email and let us know how you’re going!

Now, on to today’s business. I want to share something with you {Name}.

You didn’t just sign up for our all-inclusive app. You signed up to make your life better. And we’re so thrilled you chose Thrive Well to help you get there.

Thrive Well was born out of my need to help others with the exhausting groundhog day of busy everyday life.

7 years ago, I woke up in a hospital bed because I was burnt-out, stressed out and wasn’t looking after myself.

I was so physically unfit, my diet sucked, and my body was riddled with anxiety and stress.

After the last straw terrible day at work, my body had enough and sent me spiralling.

It was a wake-up call that I had to find a way out of the mess and proritise my health.

But it wasn’t as easy as I thought. I desperately searched for a program that could help me with all the things I needed: exercise, nutritious food and improved mental health and sleep.

But I came up with nothing but apps encouraging weight loss or heavy workouts.

I was so frustrated.

I decided I didn’t want anyone else to go through what I went through. I thought to myself that having an app tailored to my specific health goals could have not only helped me right there and then, but could have actually helped prevent my inconvenient hospital visit.

So, I got to work and developed Thrive Well.

I wanted to encourage women to look after themselves and prioritise exercise, diet and sleep. I wanted them to have an easy-access program that they could tailor to their health goals and dietary requirements without thinking they need to lose weight or work out til they drop out.

And I wanted it to be non-complicated, inspiring, time-saving and produce real results.

So…

By sharing this with you, I hope it encourages you to look after yourself and care about your health.

Make the most out of your 14-day free trial [Name], and do it the way you want to!

Christine Moore
Founder and CEO - Thrive Well

P.S. We’re always here to help. We’re open to feedback on how we can run our programs better for you. So feel free to get in contact with us with all your questions or suggestions. Just reply to this email. We can’t wait to hear from you!

Hi [Name],

We understand your time is valuable.

Because these are some of your top questions:

How much time will I have to dedicate to using the app?

How long does it take to complete a workout?

I want quick recipes, do you have that?

See a theme going on here? 😉

We wanted to tell you that the amount of time you dedicate using the app,

Is entirely up to you.

I designed Thrive Well to make things easier for you and work with your personal schedule.

So if you only have time to do a 10-minute workout, go for it.

If you want a time-saving recipe that you can whip up before your favourite show starts, it’s yours.

If you want to dedicate more time to your sleep routine, you can choose a longer meditation session to fully relax and unwind.

So {Name},

Your time is in your hands.

Thrive Well is customisable to YOUR goals. Not what we think your goals should be.

We want it to be easy for you to fit in your workouts, meal plans and sleep preparation into your daily routine. Because that’s the whole point!

So, here are some other things you might be wondering:

I have dietary requirements, will the recipes suit me?

Yes. You can tailor your recipe collection to common diets, including gluten-free, lactose-free, low-fodmap, vegetarian, vegan and high-protein. At this time, the app does not support the keto diet.

I’ve tried meditation in the past, and it didn’t work for me. How is this different?

We have an extensive collection of meditations, sleep stories and relaxing music. If you don’t want to do meditation, you can keep browsing and find something that works for you. Alternatively, you can tailor your meditation level to beginner, mid-weight or expert.

I don’t own weights or fitness equipment, can I still do the exercises?

Of course! You can choose routines that are equipment-free. However, if you do want routines with equipment, you don’t have to have anything fancy. Use things around the house like baked bean cans for weights.

How do I know you’re legit?

We’ve helped hundreds of incredible customers over 5 years achieve their health goals. Not only that, our programs are led by experts in their fields. We have real, credible fitness instructors and coaches for workouts, dietitians and nutritionists for recipes and wellness gurus for meditation.

But don’t take our word for it. Here’s a glowing testimonial from a happy customer:

“I can’t believe how much value you get in this app. I can tailor my routines to what mood I’m in each day and knowing it’s all led by professionals is amazing. I feel so much better since I joined Thrive Well a year ago. I never thought it was possible to actually enjoy exercise and have healthy meals that are delicious!”

-Amy, 35, VIC.

{Name}, your 14-day free trial won’t last forever. So let me ask you this…

Are you committed to fitting easy ways to look after yourself into your daily routine for the long haul?

If you said YES I’M SO IN,

Then we have something special for you…

[GET YOUR SPECIAL SUBSCRIPTION DEAL HERE]

Christine Moore
Founder and CEO - Thrive Well

P.S. We hope you’re enjoying your 14-day Free Trial. But if you’re ready to upgrade and take your health goals to the next level, we have a special subscription deal just for you!

Check out all the juicy details here.

Do you remember the dreaded pandemic lockdowns? Omg, how can we forget?

We got locked out of our local gym, fitness centre, sports, yoga club, you name it. Left out in the dark.

It hit us how dependent we were on these places to keep ourselves fit, healthy, active and motivated.

Before we knew it, home exercise equipment sales skyrocketed all over the country.

Like Melbourne bike retailer, Taylor’s Bikes. Between March & June 2020, sales increased 200% compared to the same time the year before.

They sold a crazy 70,000 bikes and only 25,000 in the same period in 2019.

It was as if the bikes were riding themselves off the shelves!

And not only bikes — dumbbells and treadmills everywhere sold out rapidly. It was evident we were craving our normal workout routines but had to improvise.

So we slipped into easy, more relaxing and comfortable ways to complete our workouts right in the comfort of our own living room.

We even had time to cook, clean, and take up origami — whatever! All while balancing working from home.

What we discovered was that we didn’t need these fitness places at all.

But now, life is getting back to what we believed to be normal before all the chaos started.

We are abandoning our exercise regimes and exchanging our home-cooked health-fueled meals for too-convenient (and expensive) food from delivery services.

The stress of office life has also returned, which is impacting our mental health. The inability to concentrate and social anxiety has increased significantly.

We have forgotten how to cope with the stress, anxiety and negative thoughts because of the overwhelming chopping and changing daily adjustments.

But, you don’t have to stop your fitness sesh, cooking to your favourite music or meditation ‘me’ time just because the daily grind of work has resurfaced.

Now's the time to reclaim your health goals and get back to the activities you love with the Thrive Well app.

How do we make this possible?

It’s up to you! You control which workouts, recipes and meditation sessions you want, tailored to your own health goals. You’ll only see the content you choose, and you can change it up at any time.

You have access to heaps of straightforward step-by-step videos and guides mentored by certified health professionals.

Set your own reminders, checklists and progress trackers with your very own interactive diary.

Have something to look forward to before or after work and do wonders for your physical and mental health.

Crush the daunting 9 to 5 and restore your motivation to be the best version of yourself.

[JOIN NOW]

Christine Moore
Founder and CEO - Thrive Well

P.S. For a limited time, we’re throwing in a stack of workout tips and tricks. Follow fitness instructor Rachel Williams, owner of Swivel Fitness, to get you super pumped! Take a look here.

{Name},

I can totally see myself in Lana’s story.

When Lana woke up in a hospital bed, strapped to an IV, she didn’t know where she went wrong.

And it wasn’t what she did that got her there, it was what she didn’t do.

Lana thought taking up the ‘juice’ diet her sister Annie was on would help her too. Because her sister had lost 4 kilos on this diet and boasted about feeling healthier.

So of course, Lana wanted these amazing results too, and naturally trusted her sister’s advice.

Within a couple of days, Lana was only drinking 4 homemade juices a day. No food at all.

On her 3rd day of the diet, she became violently ill during the night — hurling her guts out over the toilet. Inevitably, she collapsed.

She had extremely high blood sugar levels and a slow metabolism. Her body was shutting down from stress and starvation.

Lana was so confused when she woke up in the hospital. She told the doctor things like this:

My sister tried this diet, so I wanted to try it too.

I thought it would make me healthier.

I thought drinking juice was good for you, I don’t understand why I fainted.

The thing is,

Lana’s goal was not weight loss, like Annie’s was. All Lana wanted was to feel ‘healthier’. She had been eating a lot of takeaway food lately and was feeling rundown, nauseous and tired.

‘Healthy’ does not mean sacrificing food, depriving your body of energy-producing nutrients or following fad diets.

And truth bomb,

Because one diet worked for someone else, it doesn’t mean it’s going to work for you. Especially if your health goals are not the same.

Mind blown!

So, what things did Lana actually want out of her diet?

• Meals that were protein-rich, so she could overcome tiredness and sluggishness.

• Meals that were quick to prepare, with no strange or complicated ingredients.

• Meals that would make her feel healthier and improve her overall health.

Lana was on the completely wrong diet. And a dangerous diet at that.

If only she had done her research and figured out what she actually wanted from her diet, she could have avoided this whole mess.

While Lana was recovering at home, she discovered our website and downloaded the Thrive Fist app. And wow! She is thriving!

“I can’t believe how much better I feel since I found the app. I now have a good rotation of delicious and healthy meals that have become part of my daily routine. I love how I only have to buy a few ingredients and I can use them for all my meals. I feel less tired and have more energy throughout the day.

My mindset of what is healthy has dramatically changed, and I can’t believe the lack of knowledge I had before joining Thrive First. I totally recommend this program for anyone who is sick of fad diets and wants something that works specifically for them.

It takes the guesswork out of what you think you should be doing and helps you discover what you actually want and need. I love it!”

Watch the video about Lana’s story.

Don’t fall for the ‘one size fits all’. We help you figure out what you want out of your diet and take control of your health goals today.

Learn about the Thrive First app here

That's it? Nope!

Sign up now and receive a 30-day free trial PLUS 1 month half price.

Why? Because the results are in. You love our app, and we’ve reached 10,000 downloads over 5 years. We love that more women are feeling empowered and smashing their health goals for good!

[GET YOUR DISCOUNT HERE]

Christine Moore
Founder and CEO - Thrive Well

P.S. Lana is now advocating for Fad Diet Awareness. She is passionate about helping young women who have experienced complications due to failed fad diets. See how you can get on board here.

“I always feel awake and refreshed, so ready for the day!” — said no one you know or yourself for that fact.

Let’s face it. It’s more like:

“I’m so tired today. I can’t be bothered doing my workout, I’m just going to order take-away and Netflix it up”

Totally understandable right? You had a @#*& sleep last night, stressful day at work, a bunch of bills in your mailbox, and thought you had that roast chicken in your fridge to make dinner, but you don’t.

That was last Tuesday.

But what if you decided this didn’t have to be your groundhog day?

What if you decided you wanted to feel refreshed when you woke up? Having had a calming, restful sleep, free of anxiety — because you now meditate before bed?

Or, what if you could go to weekend brunch with your mates and not hide behind your makeup — because you had the clearest skin you’ve had in forever?

Why?

Because you’ve been eating majorly healthy, fresh, easy dinners every weeknight, that has helped reduce your persistent, annoying acne.

And what if you could throw your useless cashola-grabbing gym membership in the bin — because you’ve mastered no-hassle home workouts that suit your lifestyle and fitness level?

We know this sounds far-fetched. You’ve tried diets and workout programs in the past, and what did you get? Zilch.

But the Thrive Well app is different.

It’s not a ‘one size fits all’ program that tells you how to be ‘skinny’ or advertises ‘miracle’ pills.

That’s not our jam.

The Thrive Well app helps you tailor your fitness, diet and wellbeing goals to what you want to achieve. Whether you want:

More fibre in your diet — or maybe less dairy.

A slow strength-increasing exercise routine — or a high-impact fitness sesh.

A better quality sleep — or everyday methods to help you cope with anxiety…

It’s all here.

Because reality check — we are all unique!

You’ll get mentorship videos and guides from leading health and wellness experts in whatever category of fitness and health goals that suit you.

This includes step-by-step exercise routines, delicious, easy recipes and meditation activities…without putting stress on your busy calendar.

Actually, the app is programmed to take the strain and pressure out of your daily life. Because when you’re in control of your own goals, you’ll learn how simple it is to actually reach them.

Incredible, yes?

But what if you’re not sure what fitness level or health goals you want to strive for? That's totally fine. Let us help you get started!

Take the quiz: What level of fitness are you? and see what goodies are waiting for you on the Thrive Well app.

You won’t know if you waste your day away on the couch. Like, we know your super cute fur-baby is there but…

The quiz literally takes 5 minutes. Pop on the kettle, and your quiz will be done by the time it squeals.

So Quiztina Aguilera, take the first step to be the best version of you, you’ve always wanted.

[TAKE THE QUIZ]

Christine Moore
Founder and CEO - Thrive Well

P.S. Can we tempt you?... Our recipe collection features a no-guilt, luscious, healthy chocolate brownie recipe that tastes just like rich chocolate cake. It’s a customer favourite! No Uber Eats required, promise. Sneak peek it here.

{Name},

When we released our Thrive Wellbeing ebook with our Face It First skincare essentials promotion 4 years ago, we did not anticipate the positive and overwhelming response we received from our loyal customers!

You told us how passionate you are about your fitness, health and mindfulness goals because the ebook gave you that nudge.

We received a whopping 300+ high-praise reviews and comments about our ebook.

But we’re just going to blurt it out there, the Thrive Well app is so much better.

Our dedicated self-care-loving team spent a whole year making this program, so you can continue your journey and get the results you’ve always wanted.

Finally, you have the freedom to feel fabulous about your health, all at the pace that suits you.

Access anywhere, anytime on your mobile or digital device. Take your program wherever you go.

Do your fitness workout in the park or in your living room — no awkward locker room interactions, you know the ones.

Cook at your place — or your bestie’s place.

Practice your meditation session in bed — or the bath.

Your own personalised and custom account: You’re in control. Customise your fitness level, recipe guides and meditation activities.

Are you an exercise rookie? Great!

Don’t eat fish? No worries!

Prefer short meditation sessions? We have loads of those!

You’ll only see content based on your preferences, and you can switch it up anytime you want.

Unlike Insta sometimes, you won’t have to deal with noise that is not relevant to you.

Step-by-step videos and guides: All recipes, workouts and meditation sessions come with step-by-step video training, visuals and guides.

Super easy to follow, with zero googling how to do this and that. It’s all here.

Backed by wellness experts: You’re in good hands! We teamed up with experienced nutritionists, naturopaths and fitness instructors. This means you’ll get the very best guidance to help with your health goals. Meet the champions here.

Track your progress with your interactive, personalised diary. Design your goals, create checklists, set reminders and bookmark your favourite recipes, routines and sessions. It’s so simple to keep on track and feel good about where you’re going and what you’ve achieved.

Access to the private Facebook group: You’re not alone! Join your support group on our optional private Facebook group. Share your stories, photos and wins. Feel positive, motivated and super supported by fellow health goal enthusiasts!

You got this! Take control of your physical and mental health today. It’s easy and game-changing with the Thrive Well all-inclusive app.

[MAKE THE CHANGE HERE]

Christine Moore
Founder and CEO - Thrive Well

PS. Don’t take our word for it. Check out the stunning results our dedicated customers are having here:

“I LOVE the Thrive Well app. I used to find it so hard to get up in the morning and exercise. I thought it was all about working myself to the bone, and I didn’t even enjoy it. I felt depressed, tired and unmotivated every day.

After I took the quiz, I realised what I wanted to achieve, and just like magic, the Thrive Well app gave me all the things I needed to feel better. It was hard to get myself to start it, but once I did, I found it was actually enjoyable to exercise, cook my own meals and try meditation.

The convenience of this app is amazing and I’ve learnt so much about myself from giving it a go. My everyday routine is now healthier, more organised and I finally feel less stressed. Thanks Thrive Well!”

-Rebecca, 29, NSW,

So {Name}, think you don’t need quick, easy, yummy, fresh & nutritious dinners?

After all, your favourite food delivery service is only one tap away.

It’s a fricken awesome fast fix. You get mouth-watering food, straight to your door without having to lift a finger — okay maybe to answer the door.

But did you know, Australians spend an average of $44 on food delivery services per month (Canstar)? That’s $528 per year.

And, what is the real cost of using your takeaway service night, after night?

It’s your health.

You’re probably eating dinners that are oily, fatty and low in nutritional value. And you wonder why you feel like you’ve been hit by a bus every day.

Here’s some good news though, you don’t have to give up incredibly delicious food to feel healthier. Just because it’s healthy doesn’t mean it’s boring and bland.

With heavenly healthy recipes curated by Sydney nutritionist Lacey Templeton, you can take control of your poor eating habits and cook yourself nutrition-packed, quick, scrumptious meals every night.

You won’t believe they came out of your own kitchen!

But still love your Friday night feels or weekend pig-out?

Perfect. Our ‘fakeaway’ meal recipes will scratch that itch.

Think:

• Cheats Southern Fried Chicken

• 5 Ingredient Pizza

• 10-minute rich Peanut Satay Noodles.

You’re no masterchef, but that’s okay. You can still have amazingly appetizing meals that taste like takeaway but are actually good for you.

Easy, peezy, nutritious squeezy.

With the Thrive Well app, you can choose from a variety of meals based on your health goal preferences. And that includes weekend-approved naughty-like but nice deliciousness.

Don’t think salad is a weekend food? Try an Italian-style easy-bake risotto instead.

Love your chook? We have 20 different chicken ‘fakeaway’ recipes, tasty and healthier than Kentucky Fried.

Want something low(er)-carb but full flavour? Our crispy winter-warm sweet potato chips are the perfect snack attack.

You’ll be able to whip up fuss-free meals whenever you want with your easy step-by-step recipes.

So, save more time for your chillax sessions: binging Stranger Things, hanging with the fur-baby, bestie (or bae) Facetime, cross stitch — if that’s what you’re into.

Jayda (26, VIC) loves her tailored meals with fakeaway favourites:

“Not only do I get healthy, yummy meal recipes during the week, I’ve totally stopped ordering takeaway with Thrive First app’s fakeaway recipes. The baked karaage chicken is my absolute favourite! It’s set and forget! I’ve been making it every Friday after a long week at work. It’s minimal effort and tastes so delicious!”

And Sammie (36, NSW)

“Where has this app been my whole life? I can’t believe how easy it is to make delicious meals that take no time at all to make. The sweet potato chips are so easy and tasty, they have become a weekend favourite for the whole family. Even my fussy kids are head over heels for them.”

And even Michaela (30, NSW)

“I used to hate cooking. I never thought I was good at it and I just always opted for takeaway because it was easier. My friend recommended I try the recipes on the Thrive First app, and wow! I have a newfound love for cooking. It has totally changed my life. I actually enjoy making these easy, quick meals that even have crazy delicious ‘fakeaway’ recipes I can enjoy when I feel like takeaway. Love it.”

Check out what your dinnertime wins could be and end the cycle of ‘eat too much, no sleep, repeat.’

[HEALTHY YUMMINESS STARTS HERE]

Christine Moore
Founder and CEO - Thrive Well

PS. Don’t forget, you can get your 30-day free trial PLUS 1 month half price. Don’t miss out on all the fabulous food that's good for both your body and soul.

{Name},

If Thrive Well app had a human name, it would be Frankie.

Because the name Frankie means ‘free’. And to us, that means the flexibility and freedom to choose, and that’s a mighty powerful thing.

Picking your own path, creating your own possibilities and unlocking the potential you never thought you had is limitless.

Frankie gets it.

Here at Thrive Well, we want you to own your journey.

Because it’s not about quick fixes, magic pills or imaginary so-called solutions.

We want all women to feel comfortable with themselves. Their mind, body, and have the motivation to achieve the health goals that make them become the warriors they were born to be.

So let’s spice it up a notch.

Thrive Well is gifting you the choice.

You will already get $975 worth of bonuses. But we’ve decided to throw in an extra last-minute SUPRISE for you!

Select which mega-extra you want when you sign up and download the Thrive Well app now.

Fitness Fanatic

2 extra weeks of free access to fitness trainer Rachel Williams’s personal workout app powered by Swivel Fitness

Valued at $75.00

Zen Babe

2 weeks of free access to the Tranquil meditation app

Valued at $22.50

Healthy Fast Foodie

Free 1x Forktastic 4-day meal box for you to get your cooking on

Valued at $40.25

Clear Skin Saint

$30 e-card to use on your next Face It First skincare purchase.

You have the power to choose what matters most to you!

And we’re not even close to done yet.

Here’s what you get…

30-day free trial PLUS 1 month half price.

- Heaps of mentorship step-by-step videos and guides:

- Features easy home workouts by fitness instructor Rachel Williams.

- 150+ recipes by nutritionist Lacey Templeton.

- Meditation and yoga sessions by wellness expert & naturopath Mai Wright.

- Library of relaxing sleep music and sleep stories

- Personal tracker with interactive checklists, diaries, bookmarks and notifications.

- Your own customised, personalised account. Tailor your content and guides to what you want.

- Access to the private Facebook group.

And don’t forget your $975 worth of bonuses

- Extra workout workshop bundle with Rachel Williams, professional personal trainer and fitness coach worth a whopping $819.

- Free 40-page superfood recipe e-booklet, yours to keep. Worth $29.

- Free 1 hour masterclass on mastering mindset with Hayley Green, experienced wellness coach. Worth $127.

PLUS

Your choice of limited-time freebie from the 4 awesome options above.

The Thrive Well app is here to help you be your best self, because you’re worth every second of healthy happiness.

Start your journey today!

[GET YOUR DISCOUNT & BONUSES NOW]

Christine Moore
Founder and CEO - Thrive Well

P.S. You’ll get lifetime access. That’s right, no time-out! Hold the key to your specialised guides anywhere, anytime, forever.

P.P.S. People, this special deal ENDS IN JUST 3 DAYS. So get going and smash those health goals, right here baby!