Australian Railway History
BRAND: AUSTRALIAN RAILWAY HISTORY
Australian Railway History is a New South Wales-based magazine publication. It features stories about railway history from all over Australia, transporting readers to a time and place where trains, stations and working life was significantly different from today.
They also run an online bookstore where they sell various publications and host special events and railway tours.
PROJECT
Facebook captions to promote editions of the magazine, bookstore deals and audience participation and engagement.
Objective of the posts:
Inform customers about new monthly editions
Excite them about the featured stories featured
Promoting the magazine to lead to more sales
ARH’s target audience is mature adults with a broad age group of 40-70+ years. They have a sense of adventure, are interested in history, and love to research, explore and read.
ARH wanted the personality in these posts to be positive and uplifting and the copy to be clear, easy to read and informative.
MY WORDS
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Our new June edition is here to break that cold snap! Warm up your engines with the Lonely Sentinel story where Brookton’s signal cabins were a real scarcity.
The Comeng Bids reveals a dominant change for NSW history with the purchase of the 81 Class and uncover why a small red book made an AMAZING impact on the ARHS archives.
Order your print or digital copy now.
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It’s time to go LOCO, our July edition is out now! Mark the 50th Anniversary of the last service on The Singleton Passenger Train. Be captivated by the final years of this steam-hauled train before it was replaced.
Other stories include a teenager’s incredible experience working on his father’s cattle station in Rumbalara and reflections of a chaplain on the Trans-Australian Railway in 1970.
Don’t miss your stop, grab your print or digital copy now.
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Spark your train of thought with our new October 2020 edition!
Discover the story of The Great White Train and its 1926 Canberra stopover. This month’s cover features a beautiful depiction of this roaring train created by Australian artist Xing Lin.
All this and more to get your day rolling down the tracks!
Order your print or digital copy now.
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Our new December edition captures the extraordinary transformation of NSW railways over the past 5 decades.
As we roll into the end of this unique year, celebrate the merry season with incredible train service stories from 1970-2020.
Explore 50 Years of Change and many more fascinating stories.
Order your copy now in both print and digital formats.
She is very able to assess an unfamiliar target market quickly as well as capture many technical terms used in our products and return copy with a short turn around time frame.
Her copy along with her social media advice was able to move more products than expected at the height of the COVID-19 lockdowns and make better use of our website for online sales.
Working with her is beyond easy and professional.
— Stephen McLachlan
Editor of Australian Railway History Magazine, NSW