Becc Lee Marketing - Email Marketing Agency

Layout image of agency like images including coffee cups notebooks pens laptops and smart phones

About Becc Lee Marketing

Becc Lee Marketing is a small expert email marketing agency based in QLD.

They help female-led e-commerce businesses drive sales through automated emails, sales campaigns and funnels. They manage all their client's accounts from strategy to delivery.

I regularly freelance/white label for Becc Lee Marketing and conduct brand research, develop brand voice and tone and write emails for a variety of product-based clients in industries like beauty, health + wellness, handmade products, clothing + accessories and maternity wear.

I’ve written sales-boosting emails for seasonal campaigns, sales launches, sequences including welcome/nurture, abandoned cart, re-engagement/win-back, giveaways + special deals, connection pieces, feedback/review requests and brand roundups.

Here are a few of my favourite portfolio pieces. For client confidentiality, all brand names have been removed.

My Words

  • Subject Line: Sweeten the deal
    Preview Text: Buy 2 backdrops, get 1 FREE


    Hold on to your buns [Name],

    We have something sweet for you!

    We’re celebrating our talented bakery and dessert photographers with an incredibly luscious deal to get the inspiration going.

    Buy 2 backdrops, get 1 backdrop FREE.

    Choose from double-sided, single-sided and all sizes.

    Everything is out for the taking, just like a mouth-watering dessert-tasting platter. 🧁

    And that’s not all,

    We’re also rolling out FREE shipping!

    Give your content the attention it’s been craving with this money-saving offer — that’s even more affordable than most of our bundles!

    But don’t drift into a food coma. This offer is available for a limited time ONLY.

    [SHOP NOW]

    [Brand sign off]

  • Subject Line: Be prepared for the big day
    Preview Text: Why we’re here to help


    Hi [Name],

    We just wanted to check in with you now that it’s been a few days since you downloaded your hospital checklist. Have you had a chance to have a look at it yet?

    This checklist was specially made for first-time mamas, but also any mama who wants to reduce stress, overwhelm or anxiety in the lead up to ‘the big day’, a.k.a their delivery!

    We want to help you in any way we can to make sure you’re prepared so that you can focus on the beautiful moments that are about to take place. 🥰

    You can click here to grab another copy of your checklist. [link to download]

    While you’re here, we want to let you know we’re here for you at any stage of your pregnancy.

    We know how challenging it can be to stay comfy when your body is changing.

    We aim to bring silky, soft, and super comfortable bamboo bodywear to pregnant and nursing mothers that has them looking and feeling amazing.

    Bumps and boobs are the most special things ever when it comes to babes, and we believe in wrapping them up in the pure delight of Mother Nature.

    Just as she intended — after all, she's a mother too! 🌱

    So, don’t forget about your much-needed comfort during this time. You deserve to have easy, super-softness for any stage of your pregnancy.

    [BROWSE BUTTERY-SOFT BAMBOO COMFORT HERE]

    [Brand sign off]

  • Subject Line: Your next star-studded party starts here
    Preview Text: There's always time for drinks!


    [Name],

    FOMO can be a powerful thing! 😭

    It can make you feel down about all the things you wish you had time for.

    Or, it can actually motivate you to make sure you don’t miss out next time.

    That’s exactly what Hayley did.

    Hayley’s everyday life can often look like those 10 blurred photos on your phone you didn’t even realise you took at that party.

    And because her calendar is so packed full of tasks: work, getting her kids to basketball training, never-ending housework or errands — she often misses casual night with the girls where she just wants to unwind and let off some steam.

    But, after Hayley finishes her second coffee for the day, she remembers a hot hot hot weekend is coming up. What a perfect time to get the girls together to celebrate with some ice-cold drinks!

    But, she doesn’t want this to be a mediocre soiree where her guests find the lamest excuse to be first to pike out.

    She wants to add a bit of sparkle, a touch of glam and serious style in every sip. ✨

    So she whips out her wallet and purchases a couple of [brand hidden] glass coolers, covered in sparkling diamantes and a handy detachable lanyard.

    Then, she thought, “What about my friends who prefer cans?” so she also adds a couple of dazzling can coolers to keep hands dry.

    But then, her collection won’t be complete without a show-stopping leopard print bottle cooler, DUH!

    And the best part? Her collection is super affordable. No breaking the bank and she can have gorgeous drink accessories that elevate the party to the max that she can use over and over again.

    Plus, she totally deserves it!

    Want to join Hayley’s party?

    [CHECK OUT OUR RANGE FOR YOUR NEXT DO]

    [Brand sign off]

  • Tis’ the season to be mani-tastic [Name].

    Because our nail polishes, lipsticks and BB creams make thoughtful Christmas gifts — fit for your loved ones in line for rainbow heaven. 🌈

    Or maybe you’re feeling the festive fun and want some shades ‘just because’, for a friend makeover session or an end-of-year event.

    Either way, we have something super exciting for you!

    Get your FREE beautifully-bright gift box and cute nail stickers when you spend $39 or more.

    But you have to get in quick to beat Santa’s deadline. 🎄

    To make sure you don’t miss out, here are Australia Post’s cut-off dates:

    {DATES}

    We know you don’t want you or your special people to be left with boring shades that don’t hold up, help our planet or get the vibes going.

    [SHOP OUR PLANT-BASED RANGE]

    P.S. Don’t forget that our products are vegan, cruelty-free and non-toxic!

  • Subject Line: 3 ways to get what you want
    Preview Text: 20% off Mother’s Day sale


    Hey [Name],

    Is your hubby a little bit ‘clueless’ when it comes to finding you a good Mother’s Day gift?

    Because you hinted last year that you wanted a [brand hidden] bag, but what did you get?

    Flowers and chocolate.

    Boring!

    Well, here’s how to get what you want with these savvy suggestion ideas.

    We could tell you to forward this email to him, but let’s face it, he doesn’t check his emails — like ever.

    So, you could:

    1. 📳 Send him a text with 3 things you want for Mother’s Day. Pop your choice of [brand hidden] bag at number 1, and add this link to the 20% off sale, emphasising how cost-effective it is!

    2. 🪄 Use your ‘mind magic’. Mention the [brand hidden] sale a couple of times a day and drop it into basic conversation. It will stick in his head in no time. This will make it easier for him when he’s coming up with ideas because the thought will come to mind exactly when he needs it.

    3. 🛍️ Make a pile in the middle of your bedroom of all your broken bags warn out from trips to the beach, pool — you name it. When he asks, “What’s with the bags?” Tell him you’re thinking of replacing them with a [brand hidden] bag and conveniently show him the 20% off sale on your phone.

    How do those ideas sound?

    But make sure you put your plan into place real soon because your 20% off deal ends on 8/4/24.

    Use code [CODE] at checkout.

    [SHOP THE RANGE NOW]

    [Brand Sign Off]

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